The Ultimate Amsterdam Travel Guide made by locals…

Amsterdam Holland Pass

Amsterdam Holland Pass DiscountSave Money & Time!

Amsterdam Holland Pass is a discount card that offers free access to most of the (major) museums and attractions in Amsterdam. It can be used in other cities as well; Rotterdam, The Hague and Utrecht.

This card is perhaps the best option to save money on museums and attractions when you are in Amsterdam for a short visit (2-5 days).

Major museums as the Rijksmuseum, Stedelijk Museum, Van Gogh Museum but also popular attractions like Heineken Experience, Keukenhof Garden, Madame Tussauds and canal tours are included in the Amsterdam Holland Pass.

This discount pass is valid for one month after first use. The Amsterdam Holland Pass can be bought online. After completing your purchase online you will receive a confirmation voucher that you can redeem at the selected pick-up point.

Skip the Line – Fast Track Entry

Skip the line and visit more in less time! At some of the busiest museums and attractions Amsterdam Holland Pass holders are able to enter directly using the fast track entry:

  • Rijksmuseum (preferred partner entrance)
  • Van Gogh Museum
  • Keukenhof
  • Heineken Experience
  • Madame Tussauds
  • Artis Royal Zoo
  • Body Worlds
Please note that during peak season even the Fast Track entrances can have a queue.

Free tickets and Extra Discounts

The Amsterdam Holland Pass lets tourists make a choice based on the number of museums or attractions they would like to see during their stay in Amsterdam.

The Amsterdam Holland Pass is available in three packages; Small (3 tickets) , Medium (5 tickets) and Large (7 tickets).  These tickets or coupons will give you free entry to museums and attractions including a  coupon for free transport: free 24h public transport or a Canal Cruise in Amsterdam.

If you have used all of your coupons, you are still able to save money on museums and attractions with the discount card included in the Amsterdam Holland Pass Package.

Besides the special free transport ticket, there are two other different coupons included in every Amsterdam Holland Pass: a ‘GOLD Category – Tulip coupon’ and a ‘SILVER Category – windmill coupon’.

The ‘GOLD Category – tulip coupon’ can be used as a free entrance ticket at one of the museums or attractions (listed).
With the ‘SILVER Category – windmill coupon’ you have free access to a limited number of museums and attractions. These are mostly museums and attractions with a cheaper entrance price. Please note that in every Amsterdam Holland Pass only the first GOLD tulip coupon is valid for the Rijksmuseum.

Amsterdam Holland Pass SMALL:
1x GOLD Tulip, 1x SILVER Windmill & 1x City Sightseeing ticket (24h public transport OR canal cruise)

Amsterdam Holland Pass MEDIUM:
2x GOLD Tulip, 2x SILVER Windmill & 1x City Sightseeing ticket (24h public transport OR canal cruise)

Amsterdam Holland Pass LARGE:
3x GOLD Tulip, 3x SILVER Windmill & 1x City Sightseeing ticket (24h public transport OR canal cruise)

There is also a special Amsterdam Holland Pass for children. Holland Pass KIDS is valid for children between 4 – 13 years old and includes 2 tickets for popular museums and attractions plus an extra City Sightseeing ticket.

 Icon Holland Pass geen ruimte Holland
3 Tickets
5 Tickets
7 Tickets
3 Tickets
Tickets 1x GOLD
1x transport*
1x transport*
1x transport*
1x transport*
Discount Card Yes Yes Yes Yes
Guide Book Yes Yes Yes Yes
EUR 65
EUR 85
EUR 30
Prices January 15, 2016
* Transport Ticket: 24h public transport or Canal Tour


Save On Sightseeing:
Buy your Amsterdam Holland Pass online

Discover the Best of Amsterdam and more with just 1 pass


Guide Book

When you buy the Amsterdam Holland Pass, you receive a full-color guide book (6 languages: English, Dutch, German, French, Italian and Spanish).

In this handy guide book you will find comprehensive information on each museum and attraction, helpful city maps, shopping tips, restaurant recommendations and other special offers.

Free Transport Coupon

The Amsterdam Holland Pass includes a special FREE transport ticket. This ticket can be exchanged for a 24h public transport ticket or for a 1h Canal Cruise in Amsterdam. The Hop On Hop Off bus is not longer valid with this transport ticket/coupon. You have to exchange a silver ticket for the Hop On Hop Off Bus.

24h public transport ticket:
This ticket is only valid in GVB metros, trams, and buses. When you have this OV-chipkaart, you must always check in when boarding and check out when getting off the tram, bus, and metro.

Canal Tour
Most of the Canal Cruise companies (offered within Holland Pass) will accept the ticket directly on the boat, alternatively you can exchange your ticket at the Ticket booth.

Amsterdam Holland Pass is Valid Per Person

Good to know: every version has 1 special GOLD (tulip) ticket that is valid at all museums and attractions, including Rijksmuseum. Other GOLD (tulip) tickets in the package do not offer free entry at the Rijksmuseum! Per version, you can only visit the Rijksmuseum once.

Examples How You Can Use The Amsterdam Holland Pass & Save Money

EXAMPLE – Amsterdam Holland Pass 2015 SMALL

Amsterdam Holland Pass Medium

EXAMPLE – Amsterdam Holland Pass 2015 MEDIUM

Amsterdam Holland Pass Large Edition 2015

EXAMPLE – Amsterdam Holland Pass 2015 MEDIUM

Where to buy the Amsterdam Holland Pass?

You can purchase the Amsterdam Holland Pass online, at GWK Travelex stores or at some hotels in Amsterdam. Online there are sometimes special offers:

Pros & Cons

Pros & Cons:

 Widely recognized, great coverage inclusing free entry at Rijksmuseum. Can be purchased with a wide variety of options and not limited for a certain time frame (pass is valid until March next year). Cheaper than the I amsterdam City Card. Discounts or free gifts/drinks at restaurants and shops.

 The pass has limited free entry tickets depending on the number of tickets (3, 5 or 7 package deal)


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  1. Thanks for Your reply , next question:
    With the small Holland Pass I have only one Museum (Van Gogh or Rijksmuseum
    free.So far I understand I can use the 10% discount for one of these
    museums,but can I book 10%discount tickets online, limited for a certain time but
    also providing fast track entry ?
    Thanks and kind regards Holger

    • Dear Holger,
      Yes, you can buy tickets online with 10% discount and have a fast track entrance.
      For example you can buy the tickets for the Van Gogh Museum with the link I provided in an earlier answer (see below).

      So you have to go to the website of the Van Gogh Museum to buy theses tickets and select the special 10% discount Holland Pass tickets.
      Jan –

  2. Dear Jan, many thanks for your reply. So far I understand Gold Ticket provides free access, fast track entry and not limited for a certain time.
    What about the 10% discount tickets- can I book them online (10%discount) for a certain time but also providing fast track entry ?
    I hope I dont bother you with my detailed questions.
    Thanks and best regards

  3. 1 st. Question:We are a group of 9 persons from Berlin planning a 4 day tour , 3 of us have a incapacity (variety form 50% to 90%).Do this people get reduced tickets for museums etc. And if so, can I book the reduced tickets online in advance?
    2nd question: Do I have with the Holland Amsterdam Pass 5 free access for the Van Gogh museum and the Rijksmuseum as well ?
    Best regards
    Dr. Holger Kuckuck

    • Dear Holger Kuckuck,

      As of my knowledge most of the museums don’t have any reduction for people with a disability. The only reduction for museums I know are for students or for older people (+65 years).
      With the Amsterdam Holland Pass Medium (5 tickets) you have free access to both Van Gogh Museum and Rijksmuseum. You can buy the Amsterdam Holland Pass on this page:

      Jan –

      • Thanks for this information. So I have two question more: Do older visitors (65+) get reduced prices for the Holland Amsterdam Pass or the City Card ?
        Includes the small Amsterdam Pass free entrance for the Rijkes Museum and the Van Gogh Museum ?
        Best regards
        Holger Kuckuck

        • Dear Holger,

          I’m sorry to inform you that older Visitors (65+) don’t get any discount for the Amsterdam Holland Pass or the iamsterdam City Card.
          With the Amsterdam Holland Pass SMALL you get 1 free entrance ticket (GOLD) for either the Rijksmuseum or Van Gogh Museum, not noth.
          But you can use one ticket for the Rijksmuseum and you can still use the discount card included with the Amsterdam Holland Pass for a 10% disocunt at the Van Gogh Museum.
          Jan –

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